You are hiring a freelancer. That means you work directly with me rather than being passed between sales, account management and delivery teams. Some clients prefer that because communication is simpler and the work stays consistent.

Yes. I provide local SEO for businesses that want enquiries from specific towns, cities or service areas. That can include page optimisation, local keyword research, Google Business Profile work, citation development, content planning and on-site improvements. I can also create location pages for national businesses that serve multiple areas.

My SEO services cover strategy, audits, keyword research, on-page work, technical SEO, content planning, reporting and ongoing optimisation. I can also support related channels such as Google Ads, which can work well alongside organic search.

Yes. I work with ecommerce businesses that need stronger visibility, better category structure, technical fixes or more useful content. I can also support Shopify SEO where collections, product duplication, tags and filters need careful handling.

SEO is the process of improving a website so it performs better in organic search results. SEO marketing usually describes how that search work fits into a wider digital plan. In practice, I connect SEO activity to business goals such as enquiries, lead quality and revenue.

In most cases, yes. An SEO audit shows what is already working, what is broken and where the biggest opportunities are. It helps make the strategy evidence-led rather than based on guesswork.

SEO takes time because search engines need to crawl, process and re-evaluate changes. Some improvements can show within a few weeks, especially if technical issues are holding the site back, but competitive campaigns usually need steady work over several months.

Yes. Technical SEO work can involve speed improvements, crawl fixes, duplicate content issues, indexing controls, schema and broken internal links. These changes make it easier for search engines to understand the site properly.

Both descriptions fit what I do. Some clients want strategic SEO consultancy. Others want a hands-on SEO specialist who can carry out the work. I can support both, depending on what the campaign needs.

The biggest difference is direct access and accountability. With Search Focus, you deal directly with the person planning and carrying out the work. That usually makes communication clearer and decisions faster.

Yes. I offer flexible SEO packages based on your target area, competitiveness, current website condition and the amount of work required each month. The work should fit the business rather than forcing the business into a rigid package.

Yes. I can support agencies that need white-label fulfilment, overflow support or behind-the-scenes delivery. That can include audits, content planning, campaign support and technical SEO fixes.

No. I work with local, regional and national businesses. The main thing that changes is the scope of the campaign and the level of competition involved. A national B2B campaign needs a different plan from a single-location local SEO campaign.

Yes, and that matters more than simply increasing visits. More traffic is only useful if it comes from the right people. I focus on intent-led keywords, stronger page structure and clearer calls to action so traffic growth supports lead quality.

Yes. Shopify SEO often needs careful handling because category structures, product duplication, tags, filters and thin content can all create visibility issues. I can help improve collection pages, internal linking, metadata, content depth and technical setup.

I work with B2B service companies, professional services, local businesses, trades, ecommerce businesses and agencies that need dependable freelance support. The common thread is that they want practical advice and work tied to real commercial goals.

Yes. Ranking drops can happen because of technical problems, lost relevance, site changes, stronger competitors or algorithm shifts. The first step is to identify the cause, then prioritise the fixes most likely to recover performance.

I look at rankings, traffic, enquiries, leads, conversions and the quality of the visibility being built. Rankings matter, but they are only one part of the picture. Good SEO should support stronger enquiry volume and better-fit traffic.

My pricing starts from GBP 40 per hour, with monthly work tailored around your goals, market and workload. Some businesses need focused local support, while others need wider campaign management and ongoing site improvements. I keep pricing clear and practical.